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Javier Lorbada

Musical journalist

Lawyer in Image and Sound by the Faculty of Information sciences of the University of Alcala of Madrid, has directed to the musical channel of pay television Sol Mºsica during his 17 first years of life, realising functions of programmer and producer of contents, organizer of events, and being the person in charge of marketing, the Web, the channel in YouTube and all social networks.

Also he has been director of the MTV magazine Magazine, but his labor first steps he gave them in Telemadrid and Onda Madrid as speaker, musical and producing air freshener. ۬ In addition, has been critical and collaborating newspaper musical comedy different, as La Vanguardia, El Mundo and Diario 16, and of several magazines, for which it has interviewed to artists as Madonna, Lou Reed, Shakira, Alejandro Sanz, Cher, Janet Jackson or Leonard Cohen, among others.

At the moment it is coordinating the Digital Communication of several artists, events and festivals, in addition to realising playlists officials for different platforms from streaming. Also it collaborates with different agencies, producers and means for several projects related to the digital audio-visual world, always around YouTube and to other social platforms and networks. Professor of courses online of marketing and social networks has been, and at the moment he is responsible for all the subjects of marketing and communication of the companies Beberapid and Cold and Fast, with this last one supervising the implantation in Spain of the new system Bottoms Up Beer.